![](https://www.msmepc.in/blogs/wp-content/uploads/2023/04/22146.jpg)
In March 2023, Ambit Finvest (the NBFC arm of the Ambit Group) announced its partnership with SKALEUP, the digital technology services arm of Bajaj Finserv Direct Limited (a Bajaj Finserv Limited subsidiary). This partnership has resulted in the development and launch of a D2C mobile app that enables MSME business owners to avail instant business loans.
What Makes this App Unique?
There are two major reasons why this app is a game-changer:
An Automated and Paperless Process
Now, not only do MSME business owners have access to instant loans, but they also get to avail these loans through a paperless and automatic process.
A Seamless Customer Experience
The app holds API integrations with numerous tech-enabled credit-related services and also has a unique decision-making process that provides great customer experiences. This way, it can ensure maximum and quick delivery of eligible loans.
Empowering the MSME sector
Through this lending platform, Ambit Finvest has empowered the MSME industry in the country. And, no doubt, with their track record of serving over 50,000 MSME business owners, this initiative too is expected to be a success.